About Felix Kramer (Founder)
I’m a serial entrepreneur working on cleantech since 2001. I thrive on innovative ideas, campaigns, and companies inspiring change. I create and volunteer for nonprofits, and I advise and invest in cleantech startups.
I founded The California Cars Initiative (CalCars.org) in 2002. I spent a decade in the successful campaign to bring plug-in hybrid cars like the Chevy Volt to market. In late 2009, we declared first-stage victory on plug-ins. Thomas Friedman said in his best-seller, Hot Flat and Crowded, “Felix Kramer has made plug-in electric cars not only his passion but an imminent American reality.”
I have transitioned most of my attention to building awareness about the climate crisis, humanity’s greatest challenge ever. After conversations with many advocates, scientists, and political strategists, I’m incubating a range of ideas and initiatives, working with people in 350.org, Environmental Entrepreneurs/NRDC, TED, Sierra Club, and the cleantech world. The latest one, “LightUp: An Investment to Change the World,” is gathering momentum.
In Greek mythology, Apollo gave Cassandra the gift of prophecy, then cursed her so no one would ever believe her predictions. Her alerts about the Trojan Horse and Agamemnon’s death went unheeded. In the end, she couldn’t even save herself.
We aim to help change awareness so we can act strategically at a scale and pace that matches our global challenge — and we look forward to taking on a more optimistic name!